However, in developed markets, the company saw a significant improvement in pricing, and as Facebook matures, the overall growth rate will slow and the impact of the ad pricing change will be more visible on overall revenue growth.
The ad industry has been slow to warm to the notion that they still need to pay top dollar to advertise in the tablet editions of magazines, even though much cheaper website ads are just a finger-swipe away.
While the primary endpoints of the two pivotal studies conducted were not met, a secondary analysis of the data demonstrated that a molecule acting specifically on amyloid-beta can slow cognitive decline in patients with mild AD.