But the process is slow and cumbersome, on account of the neurobiological irony that thinking about something--like visualizing tapping your finger on a desk--is often harder than doing it.

FORBES: Digital Tools

One might have thought that there was no innovative thinking to be had in the food category in general, a pretty slow-growth arena.

FORBES: A Rational Prediction: Why Chobani and Panera, Apple, and Amazon are Among Brands That Will Keep Their Edge in 2013