That depressing performance would have been even worse without "vendor allowances" and "slotting fees, " cash paid to grocery stores by big food companies seeking prominent placement of their products.

FORBES: Magazine Article

At the same time, they say infomercials are still a haven for untested entrepreneurs who can't afford slotting fees charged by retailers or who simply can't get in the door.

FORBES: The Infomercial Triumphant

Sponsors pay slotting fees for exposure, of course.

FORBES: 2004 Mutual Fund Survey