In their vivid imaginations, they see upward-sloping supply curves, downward-sloping demand curves, and all the implications that arise from these and other assumptions.
You could try to increase total sales by lowering prices, but if you face a downward slopingdemand curve then maximum profits will always occur at a lower production level than maximum revenue.
Considering the upward sloping expected long-term demand trajectory for Asian countries, the attraction that this project might hold is not difficult to fathom.