As we're told, People People found that the Express provided a consistently smoother wireless connection to that the usual AirPlay chip that every certified AirPlay device uses (not to mention, it's likely a slick way of avoiding the whole certification process in the first place).
That year rapper Pharrell Williams invested a "high six-figure" amount for a 30% equity stake in the company--enough to hire graphic designers to create slick brochures and a new website with color diagrams on Bionic's manufacturing process.
The Paris system is slick in every way: Cool bikes, reasonable prices, excellent placement of stations, and a process that works like a well-oiled machine.