Skyrider's Kozel figures he is better off surfing the P2P wave than struggling against it.

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He started Skyrider, oddly enough, to create technology to disrupt the open-source P2P networks.

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Skyrider also has been paid to load studio content, like rap videos bracketed with ads, onto unauthorized networks.

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When Skyrider figures out what content is going where, it can prevent downloads.

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Skyrider just joins the network, same as anyone else, and starts offering up content--only its stuff comes with ads attached.

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Last June he re-launched, pitching Skyrider as a search advertising vehicle.

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He was a board member of a packet analysis company called Narus and, a year after two Narus engineers left to start Skyrider, he joined them as chief executive in 2005.

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Finding few takers for the antipiracy software, Kozel crafted a new pitch: Skyrider's antipiracy technology also could be used to track what users are searching for, letting sponsors woo them with targeted advertising.

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Back at Skyrider in Mountain View, Calif.

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