-
Ricky Hatton and Joe Calzaghe fill arenas, Sky pump millions into the sport and the BBC are showing a renewed commitment to the stars of the future.
BBC: SPORT | Boxing | Eastman deserves nation's pride
-
Other women's sports - notably Twenty20 and one-day cricket, and netball - have received regular coverage on Sky Sports, while BBC Sport has shown women's hockey and Six Nations rugby online.
BBC: Here come the girls - Women's Rugby World Cup 2010
-
She will be responsible for all Sky's "content" except sport, including a number of planned new channels: a second general entertainment channel to sit alongside Sky One, a version of the same channel to go on the new BBC-backed Freeview service which is to replace ITV Digital, and three new MTV-style music channels.
BBC: ITV still headhunting
-
In the face of these threats, the question is whether Sky can keep a grip on the premium sport and movie channels that are so vital to its market power.
ECONOMIST: Digital television
-
But cycling is a damaged sport still rich in etiquette, and it was clear that Sky expected the 27-year-old Froome to wait his turn.
WSJ: Tour de France: The Brits Rule World of Wheels - Bradley Wiggins
-
Sky will broadcast 13 matches live from the Women's World Cup, with BBC Sport showing highlights of the knock-out stages.
BBC: Here come the girls - Women's Rugby World Cup 2010
-
Sky will broadcast 10 matches live from the Women's World Cup, with BBC Sport showing highlights of the semi-finals and final.
BBC: England captain sacrifices all for World Cup glory bid