The Football Match Centre will accompany Premier League matches broadcast live on Sky Sports, enabling Sky Sports customers to enjoy Barclays Premier League football like never before.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
Yet both Sky and the Premier League may be kicking up an undo fuss.
The relationship between Sky and the Premier League can remain cozy, even if other channels can buy a slice of soccer content.
Given how intertwined its own business as a purveyor of soccer content will continue to be with the fortunes of the Premier League, Sky will continue to pay mightily for the privilege.
The companion app experience will soon be extended to accompany Sky Sports' Champions League football coverage, with a further update to follow which will introduce a new second screen experience for golf fans ahead of the Ryder Cup in September.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
Sky also streams Uefa Champions League games via broadband and offers a clips service via mobile.
German powers Bayern Munich and Borussia Dortmund drew record ratings for Sky Deutschland in the Champions League semi-finals in which they defeated Barcelona and Real Madrid, respectively.
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Last but not least, there's now live TV streaming for UK and Ireland gamers, who'll get Premier League soccer live from Sky.
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Telecom regulator Ofcom announced Wednesday that British Sky Broadcasting, the country's biggest satellite broadcaster and main broadcast partner for the English Premier League, must offer its main sports channels, Sky Sports 1 and 2, to other cable, Internet and terrestrial channels at cheaper wholesale prices.
But cheaper sports content from Sky does not necessarily mean the Premier League will be paid any less for its content.
Franchitti, a huge success in the United States in the Cart series and now the Indy Racing League, says the "sky is the limit" for his younger cousin if he fulfils his potential.
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An existing tie-up allows commercial customers to watch Scottish Premier League games as part of their Sky subscription.
Then in 1969, Lew Alcindor (now Kareem Abdul-Jabbar) joined the Milwaukee Bucks from UCLA. Not only was Alcindor graceful and athletic, but he boasted a move called the sky hook, the most unstoppable shot the league had ever seen.
Sky has paid ever higher prices for the League's content because its own business is closely linked to the fortunes of the sport in the U.K. Higher broadcast deals helps translate to successful performances by clubs on European-level championships, and allow clubs to pay exorbitant amounts for world-class players (the Premier League distributes the money it makes from domestic broadcast rights to all 20 clubs).
The update enables fans to receive in-depth information and statistics about matches, teams and players, providing an even richer experience around Sky Sports' coverage of the new Barclays Premier League season, which starts on Sunday 19th August with Wigan vs.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
Under the new agreement, Sky Sports' broadcast rights include 65 matches from the Football League, exclusively live, and the Football League play-offs - including all three finals - exclusively live.
BBC, was built on Sky's acquisition in 1992 of the rights to live Premier League football.
According to the BBC, the fear is that Sky could end up cutting the price it pays to the Premier League by up to a third.
The Premier League has already taken action against two suppliers of foreign satellite equipment and a group of pub landlords who used imported decoding equipment to show English Premier League games and avoided the commercial premises subscription fees for Sky.
The conventional wisdom held that Al-Jazeera was ready to bombard the Premier League with money in order to swipe the majority of games from Sky.
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Sky has previously featured sporting events on its 3D channel like Ryder Cup golf, Premier League and of course the 2012 Olympics.
Sky will be showing its first 3-D television broadcast on Sunday--a premier league soccer match between Manchester United and Arsenal--ahead of the launch of Europe's first 3-D television channel in April.
Sky was the gatekeeper of the multichannel market, a fact underlined when it secured exclusive rights to broadcast live Premier League football matches in 1992.
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