Small ski areas sometimes offer special deals to compete with the big resorts for destination skiers.
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It's targeting China for sporting apparel and advertises at China's four biggest ski areas.
"We have a lot of ski areas that are great for hosting randonee races, " he said.
"When it snows, people come, " says Stacy Stoutenberg, a spokeswoman for the National Ski Areas Association.
Cypress Mountain is the largest and most prestigious of the three ski areas.
Beautiful mountains surround the picturesque walled town with colourfully painted Tyrolean houses around four different ski areas around Kitzbuhel.
Already, ski areas are eying expansion into higher undeveloped areas in the Alps, which is meeting stiff resistance from environmental groups.
Recreation includes a pond for fishing and canoeing, downhill and cross country ski areas, hiking and mountain biking trails, tennis, and much more.
Big operators have gone bust, such as American Ski Co. (liquidated this year), ex-owner of the celebrated Killington (Vermont) and Steamboat (Colorado) ski areas.
Ski areas' beloved dive bars are now competing with award-winning craft breweries, while ambitious farm-to-table restaurants are opening in town, near Main Street's burger joints.
Last year more than a million visits were made to Chinese ski areas that hardly saw anybody or weren't even open as recently as the mid-1990s.
This stretch of the Aravis mountain chain (which runs between Savoie and Haute-Savoie) has five interconnected ski areas with some good off-piste sections, as well as excellent groomed runs.
For the 2012-13 ski season, ski areas in New England and New York had an estimated 13.3 million skier and snowboarder visits, according to the National Ski Areas Association.
According to the National Weather Service, scattered snow showers in Vail -- home to one of the nation's best-known ski areas -- were expected to linger into Monday evening.
Eschewing the manufactured resorts common in other North American ski areas, the Methow remains a lightly populated but ultra-friendly rural community, whose varied trails are spread over a wide area.
The Vermont Ski Areas Association won't release its official 2012-13 ski numbers until June, but early indications are the season was well above average and far ahead of the 2011-12 season.
The proportion of snowboarders to skiers in the United States is about 30 percent riders to 70 percent skiers, according to a survey of more than 130, 000 skiers and riders by the Denver, Colorado-based National Ski Areas Association.
Nationally, U.S. ski areas had an estimated 56.6 million skier and snowboarder visits during the season, an 11 percent increase over the prior winter and the largest year-over-year gain in 30 years, according to the NSAA's preliminary year-end survey report.
The reason people ski in these areas is to find untracked fresh snow but many simply do not understand the dangers.
It is famous for its excellent ski school, has dedicated teaching areas plus plenty of terrain for all abilities, and a nursery for three different age groups.
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