Adidas advertises its skateboarding shoes only in skate magazines, and in August it introduced the Summer Skate Series in San Francisco, a one-day event staging contests for amateur street skaters.

FORBES: Later, Skater

That said, HTC is a plain cheap skate for boosting size so massively without adding a single pixel -- unless it's somehow the fault of Windows Phone OS requirements, although the HTC execs we spoke didn't provide any such justification.

ENGADGET: HTC Titan and Radar WP7 Mango phones revealed, we go hands-on

Even so, this pretty bauble of a picture -- which looks like it was filmed in a giant snow globe - scrapes together enough invention, exuberance and goofiness to skate over this blatant misstep, and Roberts herself is so willing to give it the old college try you wind up rooting for her regardless.

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