Doing so requires development of countless shapes and sizesof packages, high-performance materials, new graphic capabilities, convenience features and package formats in even shorter production cycles.
At Oracle's (nasdaq: ORCL - news - people ) AppsWorld conference in San Diego this week, Oracle President Charles Phillips introduced a series of products and strategies designed to grow revenue from customers of all sizes who don't want to dump the pricey software they already own in favor of a big, complex Oracle package.