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For starters, it claims to have the largest selection of barbecue sauces and rubs on earth, and based on the selection, I see no reason to argue the point: the choices are endless, and for competitive barbecue cooks, they have industrial size packaging.
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Brian Wansink, director of Cornell University's Food and Brand Lab, studies how size and packaging affect consumption.
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In it, the independent product review site listed 10 examples of household and grocery products that have decreased in size, thanks to packaging shrinks, in part due to rising commodity and energy costs, that is.
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In the past 10 years, McDonald's has saved 150, 000 tons in packaging by reducing the thickness and size of items such as sundae cups and napkins, and by converting to thinner, lighter and more efficient bags, trays and sandwich wraps.
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The battery compartment also needs extra packaging, and it adds to the complexity and the size of the device.
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To squeeze even droplet-size margins from this business, you need to put in 14-hour days minding every aspect of bottling, packaging and distributing, as well as customer hand-holding.
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