The "million-dollar" measure refers to either total revenue generated or the value of the enterprise built (as opposed to the sizeof the total profit pile).
Judging by the grand sizeof this anthropological symbol of femininity and human enterprise, they may conclude that women are venerated in this culture.
For business sports brands, I first calculated how much the branded enterprise would fetch in an arms-length transaction, and then subtracted the average enterprise value of what similar businesses the same size have been sold for, or are being valued.