Nonetheless, this may be one situation where NBC can do far more for its public image by graciously allowing her to leave.

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This is exactly the situation top brand marketers find themselves in with the recent ascendancy of image-based social media networks like Pinterest and Instagram.

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Opposition parties are using the case to highlight the state's poor law and order situation while Mr Yadav and his party colleagues are blaming the media for projecting a negative image of the state.

BBC: NEWS | South Asia | Strike over Bihar boy's abduction