The Uprightsleeper looks like a neck brace the kind worn to immobilize the cervical spine after a traumatic injury (although it "makes no medical claims") and facilitates sleeping while sitting straight up.

WSJ: The Best Travel Pillows: Desperately Seeking Slumber

Whenever he came home, he found her in the living room, sitting up straight on the couch.

NEWYORKER: Creative Writing

Miller was despondent, sitting at his locker and staring straight ahead for several minutes before speaking with reporters.

WSJ: Frattin lifts Maple Leafs over Sabres 4-3 in OT

Through much of this drama, Mr Mehta, it seems, is just sitting there, tapping it all straight on to the keyboard of his laptop.

ECONOMIST: India

Despite sitting out the Turkey and Australia rallies, he clinched a third straight title when Marcus Gronholm finished fifth in Australia.

BBC: Three-time world champion Loeb will not race again in 2006