This stripped-down package comes with a functional yet bland Web-site template.

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Back in 2008, Deane created her first e-commerce site the same way entrepreneurs around the world do every day: She used a free online template and linked her site immediately to PayPal for online payments.

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At the very least, Olson wants the agency to put a basic template on its Web site for taxpayers to file their taxes for free if they wish.

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To build a site the user first selects a suitable template.

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But they are struggling with a rigid new management template, the legacy of a chaotically-designed site and community hostility, their own inexperience, and demands to generate clicks and revenue that may prove impossible to meet.

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