Web.com offers this assistance through a subscription-based service that offers Web site design, search engine optimization (SEO), lead generation and Web analytics.

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With Google now as much a verb as a company name, search engine optimization (or SEO)--the process of increasing a site's odds of ranking high in the search stacks--is a key consideration for any e-commerce player.

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For example, Amazon can run a multivariate test in a matter of minutes, where a smaller site with lower traffic volumes might take weeks or months to collect the necessary data for optimization.

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