More data and analysis can be found on the IMS web site.

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There are many online and offline marketing and advertising strategies to increase awareness of your site, but to drive sales and profits, you must use expert data analysis, up-to-the-minute SEO analysis, and aggressive conversion optimization testing.

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Based in San Francisco, closely held Strava is also used by runners, who can win a CR course record for posting the fastest time on a particular segment. (About half of Strava runners are women.) The site charges a fee for premium services such as analysis of heart-rate data.

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