What makes this incident so unique is the combination of the fake web site and the subsequent fake Shell Twitter account supposedly in response to the fake web site.
The study also said the "likely cause" of the quakes was an "unusual combination of geology at the well site" and said conditions which caused the minor earthquakes were "unlikely to occur again".
This kind of approach should not only yield better results, but could also help archaeologists to decide which combination of sensing technologies is best suited to the conditions at a particular site.