But today Sipho and his friends are more intent on real life than on updating their cyber profiles.

BBC: Going out with South Africa's flashy young 'boasters'

With only six Malawian players on the pitch, play resumed and striker Sipho Mumbi scored the winner for Zambia.

BBC: Violence mars Malawi match

No one can afford not to have creative staff who speak Tswana and Xhosa, notes Sipho Luthuli, of Azaguys, an up-and-coming black agency.

ECONOMIST: Free at last