"This is the first time that the major printer manufacturers and print service providers have converged on a singleprinting protocol, " says Don Wright, chairman of the Printer Working Group and director of strategic and technical alliances for Lexmark, a supplier of printing products.
The Internet Printing Protocol (IPP) replaces proprietary printing services with a single method for sending print jobs from a computer to any authorized printer connected to an IP network.
His margins are consistently high (14.7% OpInc in 3FQ11), since HP has few rivals in printing and none on its scale, but his growth rate is in the low single digits at best.