It provides services mainly through Sina.com (online news and content), Weibo.com (microblog) and Sina Mobile.
FORBES: Sina Can Weibo Its Way To $67 Despite Being Cautious On Ad Spending
Social media (in China, BBSes, QQ, Sina Weibo and other mobile texting services) provide reinforcement, acting as word-of-mouth before the final purchase decision is made, which may be made online or offline.
FORBES: What is Holding Back Digital Advertising Adspend in China?
Sina is also enhancing its mobile platform to leverage the rising adoption of smartphones in China.
FORBES: Key Drivers And Risks To Sina's $68 Valuation
China's two internet giants, Baidu and Sina, have announced a partnership to share mobile search results and content between their platforms.
BBC: Sina and Baidu team up in China to focus on mobile
Sina plans to integrate Baidu search into its mobile site.
Sina is an online media company which also offers mobile value added services in China.
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