Guys like competitive or simulation games, such as Siemens' urban-planning game, Spinopolis, which appeals to baby boomers.
Next fall, Nike and other shoe brands will have a pair of simulation games to help promote their latest kicks.
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Business-simulation games are available for everyone from managers to call-centre workers and have been used by companies from Coca-Cola to Shell.
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Most of these new generation strategy and simulation games featured seductive in-app purchase strategies that turned consumers into permanent cash cows, trickling dollars to vendors on a weekly basis.
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In addition, he said, war-simulation shooting games have become popular there, creating an inroad for the "Call of Duty" games.
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The new agreements with EA and Take-Two will provide fans with a diverse offering of NBA video games, including 5-on-5 simulation and arcade style games that will be available on video game consoles, online, and through mobile devices.
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This might have something to do with the emergence of relatively complex and rich simulation and strategy games that leverage the size of the iPad display.
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Strategy board games back in the 1970s and '80s, like "Blitzkrieg" and "War in Europe, " were simulation-type games requiring players to spend a lot of time rolling dice to resolve combat or find out different game stats -- weather conditions, civil unrest, troop rally points.
These are simplified simulation models packaged as management games.
This approach involves running a simulation of many trials (or games), and observing the outcomes.
The primary reason behind this is the persistence of Electronic Arts in sticking to arcade style racing so far, whereas other popular racing games like Grand Theft Auto and Gran Turismo are simulation based.
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The Madden franchise rose to superiority over other football games because it provided, by far, the best simulation of NFL football on every level.
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Another example of the closing gap between the worlds of gaming and grown-up simulation is the decision in May by Digital Sandbox, a supplier of simulation software to America's defence department, to set up a consumer division to make computer games.
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