And, as Donna Simpson of City University points out, farmers like an immobile labour force.

ECONOMIST: Seasonal farm workers

James Simpson, a medievalist at Harvard University, says the publication marks an important moment for his community.

WSJ: A Fresh, Frisky Look at Medieval Times

It's doubtful that the heavy-duty psychiatric drugs are better than over-the-counter Benadryl for treating insomnia, says George Simpson, a psychiatrist at the University of Southern California.

FORBES: Lilly's Big Fat Risk