Somehow the scope of the war has broadened simply by introducing us but to outlaws and crannogmen rather than just clashing kings.

FORBES: 'Game Of Thrones' Walk Of Punishment, Pain And Terror

Initially, this might simply involve introducing a delay in communications to controllers in Moscow and Houston, US. Ultimately, it could also involve removing crew members into separate modules to give them a taste of what the Mars500 participants have gone through.

BBC: Simulated Mars mission 'lands' back on Earth

To reflect his ambition to transform Apple from a computer maker into a consumer electronics company, Jobs announced a name change from Apple Computer Inc. to simply Apple Inc. in January 2007after introducing the iPhone.

FORBES: Apple Says Greatest Tribute To Steve Jobs Is 'Dreaming Up' New Products

But the authors argue that rather than introducing a methodological flaw, they simply acknowledged a shared point of reference.

ECONOMIST: Energy conservation

The surgeons said they had succeeded in introducing the two-week limit for all patients by simply reorganising the way their unit works.

BBC: Breast cancer delays 'put lives at risk'

If Apple felt that it was behind Samsung in introducing a watch like device, the leaks from Apple were simply designed to preempt any momentum that Samsung may gain.

FORBES: Apple iWatch Leaks Drip With Desperation

Bankinter, a retail bank, has responded to fury over home repossessions by introducing the first Spanish mortgage that can be walked away from, American-style, simply by handing over the keys.

ECONOMIST: Spain's indignants