"Simplicity doesn't mean simplicity of thought, " says Kara Blackburn, a lecturer in managerial communication at MIT Sloan School of Management.

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But don't be fooled by the seeming simplicity of On the Ground.

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Daft's job shouldn't be that tough, given the simplicity of the business.

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Computer models are often used for simplicity, or when studying the real thing just ain't viable, but most look at an isolated process.

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However, using it requires entering a long hexadecimal "secret key" that isn't in keeping with the product's focus on simplicity.

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The heavy-set writer in the horn-rimmed glasses teamed up on television with Gene Siskel to create a format for criticism that proved enormously appealing in its simplicity: uncomplicated reviews that were both intelligent and accessible and didn't talk down to ordinary movie fans.

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Watch Ms. Basinger's lovely work -- you can't help watching every second of it -- and you see the power of simplicity, of stillness.

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Given the tendency in our society to complexity rather than to simplicity, and given the power of special interests versus the general good, a clean, elegant solution won't come easy.

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