Many of the connections are based on simple, surface-level engagements that are more likely to be forgotten shortly after they occur.
Or the way normal folks zip through airline-reservation systems that are wonderfully simple on the surface yet are profoundly complex on the inside.
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The idea on the surface is simple.
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The new work, from Rice University in Texas, US, opens up completely new avenues for putting batteries on nearly any surface in a simple and robust way.
But Prosecutor Patrick Fitzgerald has put on what appears on the surface to be a simple case, but of course, any case that looks that simple has been hard to be put together.
On the surface, it looks simple enough.
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And on the surface, the reason why seems simple: Silicon Valley abounds in research, talent, investment and openness to new ideas.
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Using a hands-free headset or placing it on speakerphone would be simple way to avoid handling and touching the smartphone surface.
On the surface, at least, The Sims is a surprisingly simple game, relatively thin on motion and Doomlike violence.
Satellites have long been used to track ice extent (area), but calculating the thickness of the marine floes requires the overflying spacecraft to gauge the difference between the top of the ice surface and the top of the water - a relatively simple calculation then gives the overall volume.
Using a jailbroken iPhone and unidentified cable, the concept is simple and not-entirely new: Microsoft has something similar out for a while called Microsoft Surface, which Forbes got an early peak at a few years ago.
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