The answer is actually quite simple: consumers of higher education use prestige as the signal of higher quality because commonly accepted measures of actual student learning do not exist.
Setup proved to be simple and straightforward, though the reviewer found it difficult to gauge signal strength, as there's no external or software-based indicator.
Along the top is a sort of status bar, showing the outdoor temperature, a simple representation of the battery life for the car, the name of the currently loaded driver profile, a signal strength indicator for the integrated 3G modem and a tiny clock.