Aereo allows consumers portable and simple access to that broadcast television signal.

ENGADGET: Aereo unveils free trial and new prices for its NYC-based internet TV service (video)

Developers love building apps because they are simple, small and portable.

FORBES: Executive Profiles: Disruptive Tech Leaders In Social Business -- David Bankston, INgage Networks

Thus, it needs to be portable and simple.

FORBES: The Perfect Snack

However, the popularity of simple games available on smartphones is now a serious threat to dedicated portable gaming devices such as Sony's PlayStation Portable.

WSJ: Sony Ericsson CEO Hints at Games-Oriented Smartphone

Samsung's new external drives for desktop PCs offer up to 2TB capacity in simple and refined cases, which take their design cues from the portable drive family.

ENGADGET: Samsung spices up the USB 3.0 hard drive party with three new models

Toshiba's Canvio Special Edition Portable Hard Drive provides users with spacious storage capacity and a complete, yet simple-to-use backup solution.

ENGADGET: Toshiba unveils 2TB Canvio Basics and Special Edition portable drives