It eliminates the need to navigate through myriad sources and options, and provides a simple way to manage content from one central location.

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For businesses overwhelmed with the daunting task of making their presence known on traditional and new mobile-social search channels there are a few simple guidelines that can help build visibility on location-based apps.

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In a July 26 interview, Founder and CEO, Seth Priebatsch, explained that his first product, SCVNGR, for which the parent company is named, is a location-based game with a simple premise: visit businesses, play games, get rewards.

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VIVOplay allows children to easily reach their parents when they need to and lets parents call their children and track their child's location in the event of an emergency with a simple, custom-designed smartphone app.

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The simple version of his objection is that once a phone company knows your location, that information loses certain privacy protections, meaning law enforcement should be able to get access to it.

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Ideally, these different forces should be able to talk to each other remotely and share encrypted data, which could be as simple as a single document or as complicated as a video detailing the location for a drone strike.

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There are, in addition, plenty of local and location-based ideas (and start-ups) but none so simple as neighbors.

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There is a local shuttle service available, however, she learned the hard way that because of her location she is the first pick-up and the last drop off, which can make a simple trip to the grocery store take over 5 hours.

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