If you just put a simplelink on your site for attendees to register they'll get bounced to the Eventbrite registration form, which has its logo and branding.
The National Newspapers of Ireland (NNI) has decided in its collective wisdom that a simplelink to one of their pages is the use of copyright material.
Full-back Pat Leach stormed 70 metres down the right touchline to link with wing Hughes, who stormed over near the posts - making Jones' conversion simple.
If you click on that link, you will see a roadmap for success that is both intuitive and unexpected, simple in approach but complex in its interconnectedness.
Take a look at the Spark Device project on Kickstarter (link at top of post) and imagine how useful it would be to control your lights with a simple device and app.