These simple ideas point the way to the quadrant of tall grass and high returns.
But the simple ideas that result can be the most powerful and inspiring, both to you and your customers.
The bright yellow cover of Power Questions is not half as bright as the simple ideas to be found inside.
Robert Stavins of Harvard University argues that the thorny notion of sustainable development can be reduced to two simple ideas: efficiency and intergenerational equity.
"We've come a long way in 10 years, from simple ideas to really seeing some substance in the existence and tractability of targeting these funny structures, " he told the BBC.
But once they read what we're actually saying, hundreds of people, from across the political spectrum, came together and agreed on these principles, that a few simple ideas can make a big difference.
Also at work was an even broader shift: a state that was rich, confident and cosmopolitan saw less need to drum simple ideas into its youth, especially if those ideas risked encouraging violence.
The way of living he hopes to export isn't the cultural pastiche of gauchos and asados one might encounter at Epcot (though there will be a version of his Buenos Aires tango show), but instead embraces simple ideas, like the indoor-outdoor living in which he revels.
Mr. MEAD: Well, I work in the - mostly in the magazine industry, coming up with easy and simple great ideas that people can replicate at home.
Though the Eidos prototypes are relatively simple, the ideas behind the project are interesting.
Lines like that, though, are usually associated with simple, sensationalized ideas about urban violence.
Like so many other simple, good ideas it seems like a no-brainer.
His governance had notable successes and failures, but his approach of using simple paradigms and ideas to solve complex social and economic problems is a valid form of applied intellectualism.
The concept was simple: principles were ideas that because of their nature rarely if ever changed.
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There were many great ideas, ideas as simple as eliminating paper pay stubs and as big as rethinking return to work incentives for those on disability.
Some ideas are simple (a rusty colander becoming a hanging garden planter), while others are downright feats (how to convert an old diesel car to run on vegetable oil).
Their ideas were simple and compelling.
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That's why his approach has been to stick to ideas that are simple to understand and please the customer he knows best: himself.
The naysayers will say these ideas are too simple, perhaps foolish.
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Yet Babenco treats every scene as if it contained infinite riches: he draws out simple actions, reiterates obvious ideas, lingers on the faces of characters who have no more secrets to yield up.
He said that its purpose is simple: to spur innovation of ideas so risky and expensive that no private company will attempt them alone.
But it would be reassuring if the same politicians calling for "tough" responses to the crisis would level with voters on this simple point: many of their ideas will lead to lower growth.
Simple--and aesthetically pleasing--ideas include transforming Mason jars into solar-powered light jars, converting pallets into lawn furniture and reusing detergent containers as rain catchers.
We saw a number of Electric Imp demos and appliance ideas at the booth including a simple hand-held "detonator" toggle switch with LED, seven-segment counter, water level sensor, servo-controlled gauge, RGB light, power socket, Christmas light, power monitor, toy washing machine, 16x16 LED display and receipt printer (the latter two being combined to show the avatars and tweets of anyone mentioning the Electric Imp) -- all Internet aware.
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In contrast to other management ideas of the day, BPR was charmingly simple.
The sites would love to keep things as simple as that, but in a world of clashing ideas about the limits of decency, blasphemy and dissent, that is going to be very hard.
When all the students tackled the same problems a second time, those who had done a simple, boring task during a break had more creative ideas than those who were assigned a tough cognitive puzzle, those who rested, or those who didn't take a break, says the study, co-authored by Jonathan Schooler, a psychology professor at the University of California at Santa Barbara.
S.S. Simple strategies always beat complex strategies, and the most brilliant ideas can always be made simpler and easier to understand.
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