For someone with the business background of Romney, the answer showed lack of simple facts.
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No need to worry that a full airing of the simple facts will damage its brand.
It doesn't take two grinding years at Wharton to grasp a couple of simple facts about business.
The simple facts about what they do can help demystify these alternative investment vehicles for investors and savers.
Rereading Serious Money has reaffirmed my belief that every investor should hold dear a few simple facts to survive.
Finding simple facts, such as the current number of employees, can take weeks, by which time the information is often obsolete.
People do not know their business, both in terms of the simple facts and in terms of the complex processes that lead to success or failure.
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In an earlier case in which several army generals were questioned, they claimed, according to the prosecution lawyer, not to remember even the most simple facts.
The bald facts are simple - if the Prime Minister wins the 2015 General Election he'll re-negotiate the terms of Britain's membership of the EU and put it to the people in the referendum.
Of course, privacy is not as simple and quantifiable as nutrition facts.
The facts are rather simple: Coach Tressel knew and concealed from the NCAA that several star players had received financial benefits from selling sporting memorabilia and received discounts on purchases of tattoos and perhaps cars.
So far so simple but we need to add two more little facts here: only two more and we can explain what happened.
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Beneath the din is a simple premise: if the other side knew the facts, if the other side really understood what was at stake, they would all surely agree.
Whether elaborate or simple, a written business plan is an assembly of facts, ideas, assumptions and projections about the future.
All the facts and arguments in the world were nothing compared to the simple fact that people will generally do what they believe is expected of them.
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