"Naloxone saves lives and it's the most simple drug to use, " she said.

BBC: Life-saving drug not administered by two NI health trusts

The reason is simple: drug companies are prohibited from pro-actively sharing information about their products for uses beyond what the FDA has approved.

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Dietary fat and simple-carbohydrate consumption be reduced in combination with drug therapy to lower the risk of pancreatitis for patients with severe and very severe hypertriglyceridemia.

FORBES: More Evidence That Omega-3 Supplements Don't Work

The principle is simple: All parents should be free to choose good, safe, drug-free schools that work.

FORBES: Fact and Comment

However, the complex policy issues concerning drug use and the disease of addiction do not lend themselves to such simple solutions.

WHITEHOUSE: Strengthen Efforts to Prevent Drug Use in Our Communities

The lesson here is clear and simple: It's perfectly possible for a biotech company to do well with a drug that might be small by the standards of the big drug firms.

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But emerging new gene findings indicate that the high-priced drug may be useless in nearly half of colon cancer patients--and that a simple gene test could allow doctors to predict in advance which patients are likely to benefit.

FORBES: ImClone's Gene Test Battle