We'll go into these component parts, and beyond, over the course of the article, but for now, this simple description will help us understand the basic concept.

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Cherry asks its car washers to follow a fairly simple job description: show up quickly, be pleasant, wash a car.

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One rarely comes across a simple mathematical description of these issues.

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Remarkably, the people who saw the description in the simple font thought the exercises would be twice as fast to complete!

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As I describe in Convince with Simple Fonts, the scientists showed subjects a two-line description of an exercise program and asked how long they thought it would take to perform.

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