His task was simple but profound: to make sure that what we wrote didn't land us in court--but if it did, that we would win.

FORBES: Fact and Comment

And it is rather simple in concept but has profound implications.

FORBES: Impossible Things And Our Economic Recovery

This is simple to say but it is a profound shift in focus and gives rise to powerful new capabilities.

FORBES: Mobile Payments: What's Taking So Long?

It's an astonishing achievement by any standards, but Kepler's enduring legacy may be much more profound that its contribution to a simple head count of exoplanets.

BBC: From counting to characterising exoplanets