"I'm keeping it simple, I enjoy putting the blue cap on with Durham badge on the front and 180 on the back, " he said.
The company's back-to-basics strategy has helped win back formerly disillusioned customers who had strayed after the company began introducing trendy lines without much regard for its 34-year-old core business of blue jeans and other simple clothing staples like khakis and cheap shirts.
Your casually hip setting: patrons sit on simple wooden benches and sip cans of Pabst Blue Ribbon while listening to Skrillex.
Measuring 8ft by 8ft and in need of some repair, the blue-painted wooden shed has a simple corrugated iron roof.
In their place: Simple black letters in Helvetica type that includes a navy blue square in the top right corner.
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The Islamic Republic of Iran starts on the other side of a blue gate which is held shut with a simple bolt lock.
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Years ago, when I asked Norton Simon why he collected blue chip art and second rate companies he told me it was quite simple.
She found that a simple, ten-minute imagery task (such as picturing clouds in a bright blue sky or a cheery stack of watermelons in a pickup truck) can turn brooding into focused action.
Kevin Conroy, Blue Rooster founder and president, explained that Madison was developed to provide a simple and clean user experience, requiring little-to-no employee training.
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Researchers have not yet chosen which protein they will fold when Blue Gene is finished a few years down the road, but Horn said that simple proteins will be tested before then.
And Poulton's "Hard Disk" is simple yet chic--a polished black rectangle complete with a bottom-lit LED that gives off an ambient blue glow.
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