He attributes his own success to a simple formula.

ECONOMIST: Terence Conran

In the same way, things that were even a little earlier in our development but as simple as electric generation, they've got growth attributes to them there.

FORBES: Ken Fisher Tells You Why You Need To Be Bullish

The premise is simple: In a political environment where perception often trumps policy, mount early challenges to your opponent's strongest attributes to raise questions and create an alternative image in the minds of voters.

CNN: Both sides using Rove's campaign strategy this year