The organizing principle of Rian Johnson's " Brick " is genially simple, and clever enough to make you smile before you've seen the movie.

WSJ: 'Ice Age' Is Slick, but Plot Is Perilously Thin

After researching the European market for the last few years, Woock and Sipher discovered (and patented) a clever and deceptively simple way to neutralize their messaging overhead costs: Keep texting volume symmetric.

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However, on the other end of the spectrum and for more casual capture, the ZPen's clever, simple design competes best with the common and ubiquitous ink-slinger.

ENGADGET: Switched On: More options for getting from scribble to screen

The songs are simple, the hooks strong, the arrangements clever and fun.

NPR: Dengue Fever Seeks 'Venus on Earth'

For every simple idea I can envision, it goes without saying that clever lawyers, lobbyists, accountants, and financial planners can probably think of 100 ways to utilize deductions, credits, preferences, exemptions, shelters, exclusions, and loopholes.

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