With guidance from Jean Duboc, a veteran of Carrefour's hypermarket division, CBD has reduced construction and operating costs of its hypermarkets by 30% since 2000 by making simple changes like renting out space at store entrances.
ShelterBox was started in 2000 by Tom Henderson who had the simple idea of placing all the items a homeless family of 10 could need in one big plastic box.
The success of Gladwell's first book, "The Tipping Point, " published in 2000, and of his later work have come at a time when simple explanations of complex systems are in vogue.