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Apple makes the iPhone, this we all know, but in Mexico, as in Brazil, another company has a very similar trademark.
FORBES: Links 16 March: Apple's Mexican Troubles Over iPhone and iFone Trademarks
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Courts have applied the various facets of unfair competition law to protect fictional characters and, similar to trademark law, prevent the wrongful use of fictional characters in connection with goods and services of third parties.
FORBES: Protecting Fictional Characters: Could You Legally Write A New Harry Potter Novel?
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However, when similar rules work against its trademark plans, Apple lawyers are not nearly as happy.
FORBES: Apple Officially Loses iPhone Trademark In Brazil
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Since April of last year, Independent International Investment Research had put pressure on Google to stop using the trademark, echoing sentiments of a number of similar applications in the U.S. and Europe.
FORBES: Google Agrees To Drop Gmail Trademark In U.K.
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Without registration, the trademark owner must first prove to a court that it indeed owns an exclusive right to use a trademark in order to prohibit use of confusingly similar terms by others.
FORBES: Gang Green: Rules Are Tightening. Don't Say Green If You Don't Mean Green.
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Ms Hall said Games Workshop could launch a similar protection campaign in Europe as it had had a registered trademark for the term "space marine" since 1995.
BBC: Row blows up over ownership of 'space marine' term
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The trademark office at first said the company's application was similar to other registered trademarks.
WSJ: If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker
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Last year, the Supreme Court overturned numerous trademark rulings by deciding in favor of a Philippine garments manufacturer whose label is similar to U.S. jeans-maker Lee.
CNN: A Supreme Lack of Faith