So this open source software we're trying to build would allow you to essentially flash SIM cards and distribute them to people.

CNN: The cell phone revolutionary

Switching cards is particularly popular in Europe, where people "walk in, buy a SIM, and keep on adding minutes to it, " notes Current Analysis analyst Bill Ho.

FORBES: Magazine Article

Those towers and the altered SIM cards could make it possible for small groups of people to communicate over a network, Gosier said.

CNN: The cell phone revolutionary

Three people from last year's list missed the cut, including Sim Wong Hoo, whose Creative Technology's iPod-type player lost ground to Apple's popular iPod.

FORBES: Magazine Article

Wireless carriers in Italy have started going after vendors who unlock cellphones (so they can be used with a competitor's SIM card) with a vengeance, with a recent sweep resulting in 30 people being charged with such crimes as unlawful access to informatic systems and transmisson of illegal codes.

ENGADGET: Italian wireless carriers going after handset unlockers

Instead, the company is creating simplistic, Sim City-like social networking games that bank heavily on the belief that everyday people will not tire of repetitive experiences.

FORBES: First Comes Zynga's I-P-O, Then Zynga's D-E-M-I-S-E