When a live auction featuring a signed guitar wasn't generating enough interest, Springsteen took the microphone and upped the ante, throwing in a free guitar lesson with himself as the teacher, a ride in the side car of his Harley, eight tickets to the E Street concert of their choice, a backstage tour and lasagna made by his 87-year-old mother, Adele.

CNN: February 10, 2013 -- Updated 0155 GMT (0955 HKT)

And Ted Templeman told me, when he signed Van Halen, they were called something else, and he wanted to name them after the guitar player.

CNN: Sammy Hagar remembers Ronnie Montrose