Wright and her partners formed a company called Eco Incorporated and dubbed their signature product the Green Box.
Heber's book and the name of his weight-loss plan promote the company's signature product.
In the end, the keynote was routine--by Apple's standards--a smattering of updates and the introduction of a new, signature product.
Also, Apple has its hands full with multiple signature product launches which have been doing very well for the company so far.
It is hard to see Boil Fashion becoming a challenger to Zara or Zhejiang Best Plastic becoming a global leader in its signature product, wallpaper.
"It's so cool to have a festival around your signature product, " says Paul Bauer, 47, CEO of the creamery, referring to the three-day celebration of cheese-curd tastings, parades and the Cheese Curd Fun Run.
We also felt there was an opportunity there with a smaller size Blizzard -- which is our signature product -- to perhaps bundle it with a combo meal or a food meal, as well.
The two had presided over both heady success and then precipitous decline of their signature product, the BlackBerry, which had nearly half the world market for smartphones just three years ago, but fell to only 9% in the third quarter of 2011, according to one market research report.
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This provides superior performance and the Future Sonics audio signature not found in any other product line, or at any price.
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His knack for developing must-have gadgets, his signature black turtlenecks and dramatic delivery during product launches have made him a cultural icon beyond Silicon Valley.
And, if you read the fine print, you will discover that in order to get virus signature updates ( a requirement for any AV product), you must have Software Assurance!
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