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After its first success story, Spotify responded not by rewarding consumers but by forcing new users to sign in with Facebook.
FORBES: Will Spotify Pull a Netflix, Screw Over Consumers and Kill its IPO Dreams?
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Users who sign in with Facebook Connect will instantly see music recommendations based on both personal listening habits and the artist "likes" of a listener and their friends on Facebook.
ENGADGET: MOG FreePlay brings 11 million songs to the web gratis, makes you work for free tunes
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GetGlue's guide will use Facebook's Connect feature, which lets people sign in with their Facebook identities to websites.
WSJ: Apps Coming That Recommend TV Shows
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News websites and apps will ask readers to sign in with their Facebook accounts so that they can send info to the social network about every article they read.
CNN: Facebook revamps site with 'Timeline' and real-time apps
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Spotify recently announced that new users must have an account with Facebook in order to sign up at all.
FORBES: Spotify Tries To Soothe Angry Users Over Facebook Conditions
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Facebook Messenger (for Android) in certain regions now allows people with no Facebook account to sign up for the service with just a name and phone number, without any Facebook account.
FORBES: Facebook Messenger Takes On SMS, With No Account Needed
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Known initially as Facebook Connect, the service appears as a "login with Facebook" button on many sites and allows users to quickly sign in to those sites using their Facebook credentials.
WSJ: Yahoo to Offer Log-In Links to Media Sites
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Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
ENGADGET: Netflix CEO Reed Hastings joins Facebook's Board of Directors
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Andreessen: Fab, a company in New York, has a lifetime value of people who sign up with Facebook that is twice that of people who sign up elsewhere.
FORBES: Facebook Live: Charlie Rose Interviews COO Sheryl Sandberg, VC Marc Andreessen
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The company released a stand-alone messaging app in late 2011 and only started allowing people to sign up for a Facebook messenger account with their phone number last year.
WSJ: The Messaging Apps Taking on Facebook, Apple