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He says he has proposed workarounds, including winner groups based on level of sight.
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This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.
FORBES: Why Brand Matters More Than Ever In the 21st Century
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That took Saints out of sight - and up to third in Super League, level on points with leaders Wigan and second-placed Warrington, who suffered only their second defeat of the season.
BBC: St Helens 28-18 Warrington Wolves
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Scheidies says he doesn't buy the argument that the blackout glasses ''level the playing field'' between runners who have some sight and those who have none.
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Although the mobile penetration rate in rural areas was about half the national level (36%), phones were still a common sight even in the most remote villages.
CNN: Phone journalism gives a voice to India's rural poor
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Hot on the heels of its look at what's now called the Xperia T, Mobile-review has given the entry-level Xperia J a full inspection without even the hint of a press release in sight.
ENGADGET: Sony Xperia J gets a pre-unveiling hands-on, suggests we'll get exactly what we pay for