In addition to mobile, further monetization of the PC Newsfeed and the positive impact of the Facebook Exchange on right-hand-side column CPMs will help drive growth.

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If you remember one thing about this column, let it be the flip side of Moore's Law.

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On the left hand side of the page, there will be a column listing all the folders (inbox, sent mail, etc.) and in the middle of the page will be the main text box.

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As with the same programme's treatment of the 30th anniversary of the Brixton riots (which this column criticised on March 28), the entire panel was on the same side.

BBC: The return of the X Factor

Now when you do a web search on Facebook, the new search results page features a two-column layout with Bing-powered web results appearing on the left-hand side overlaid with social information from Facebook including how many people like a given result.

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This would shrink the liability side of the equation and when they found employment in the private sector, add to the asset column.

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The flip side is that you can strengthen your credit score by having a string of zeros in the "Past Due" column.

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