Squeezing the most out of available resources comes naturally to Joo Siang, he says.
"We've done a lot of hand washing in the last 22 years, " says Joo Siang.
The Ngs left Malaysia for Singapore in 1963 when Joo Siang was 4 years old.
So, at first using contract Russian trawlers, Joo Siang went looking for his company's growth in underutilized species.
Ng Joo Siang, 48, the eldest of six siblings, today leads Pacific Andes, in which the family has a 51% stake.
"When we moved to Hong Kong we didn't want to reveal our background to anyone there, " says Joo Siang.
"We chose to list in Singapore because we wanted to announce to everyone that we were back, " Joo Siang says.
Ng Joo Siang, 48, the eldest of six, today leads Pacific Andes, in which the family has a 51% stake.
"Our philosophy is if we can rent, we don't buy, and if we can buy, we don't build, " says Joo Siang.
So, at first using contract Russian trawlers, Joo Siang went looking for his company's growth in underutilized species nevertheless fit for human consumption.
"I was overwhelmed with creditors, " recalls Joo Siang over coffee in his modest office in Qingdao, which he visits at least twice a month.
After graduating from Louisiana State University in 1980 with a degree in international trade and finance, Joo Siang joined as his father's right-hand man.
Joo Siang wants to market the Peruvian anchovy as canned sardines.
Joo Siang makes it sound as though the unhappy episodes are behind Pacific Andes (which says the Chinese government stake in its subsidiary was sold last year).
At FORBES ASIA's mention of illicit catches, Joo Siang, whose conversation is otherwise given to genial joshing with a big laugh, becomes impatient, his foot tapping restlessly.
At a reporter's mention of illicit catches, Joo Siang, whose conversation is otherwise given to genial joshing with a big laugh, becomes impatient, his foot tapping restlessly.
"Everyone was worried about the future, " recalls Joo Siang.
"Singapore is my home, this is my base, this is where I feel safe, " says Comer, speaking in the loft of his four-story office in a shophouse on Singapore's Ann Siang Hill precinct, a preserved historic area just off Chinatown.
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