Beginning in late 2009, the SI Golf Group (which includes Golf Magazine, SI Golf Plus and Golf.com) started emphasizing equipment on both the editorial and advertising side of their media properties.

FORBES: Will This Save the Game of Golf?

The new strategy has paid off for the folks at SI Golf Group, where, according to the company, revenues were up 20% in 2010, and equipment ad revenue was up 22%.

FORBES: Will This Save the Game of Golf?

And 2011 looks maybe even better: in the first quarter, SI Golf Group ad revenue is expected to jump 20%, thanks to new ad buys by Nike Golf and Mizuno, among others.

FORBES: Will This Save the Game of Golf?

That is, see the equipment coverage in the editorial content and in ads, try the equipment out through Golftech and Golfsmith (with healthy discounts for SI Golf Group readers), and, hopefully, eventually buy that equipment.

FORBES: Will This Save the Game of Golf?

In August 2010, the Company acquired Shanghai Industrial Urban Development Group Limited (SI Urban Development).

FORBES: Shanghai Industrial

Now a stalwart on the scene, Si Simo gained fame with the rap group Fez City Clan, making enough money from concerts and touring to move out of his run-down neighbourhood in Casablanca.

CNN: Rappers in Casablanca rage against injustice

Last month (May 2010), Siemens (NYSE:SI) struck a deal with holding company Wasion Group (3393:HKG) to conduct feasibility studies in an effort to launch new smart grid pilot projects in the Middle Kingdom.

FORBES: China's Smart Grid Boom