Xintiandi, originally a haven for expatriates, is now Shanghai's number one tourist attraction for Chinese visitors, says Vincent Lo, chairman of Shui On.
On Monday, Shui On said that China Xintiandi has submitted an application to list in Hong Kong with the stock exchange, and funds raised will go toward expansion.
WSJ: Shui On Land's China Xintiandi Plans $1 Billion Hong Kong IPO
"We see (overall) market transactions picking up, as the government is making it easier for first-time home buyers, " said Vincent Lo, chairman of Shanghai-based developer Shui On Land Ltd.
His more prominent supporters include Hang Lung Properties Chairman Ronnie Chan and Shui On Land Chairman Vincent Lo, ranked 14 and 25 on the Hong Kong Rich List, respectively.
Indeed Xintiandi is being replicated in cities throughout China, both by Shui On, which has a similar project in Hangzhou, south-west of Shanghai, and by copycats, who have been caught photographing the original's features, down to the carvings above the lintels.
In the Far East, companies have traditionally used Feng Shui practitioners to advise on every aspect of their operations, from the siting and design of a new building to remedies for ailing businesses.
If you believe that an advertising space is an environment, if you read up on it, you can apply the principles of Feng Shui in six key areas of advertising (I have applied these principles below liberally rather than scientifically).
FORBES: Feng Shui, New Offices, Advertising and StrawberryFrog
For example, auction house Sotheby's only began work on its new office space in Hong Kong last year after a feng shui master chose an auspicious date.
The brokerage has a team of about six people plus feng shui masters -- they won't say who they are -- working on the report for several months leading up to the publication.
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